we're calling

bullsh*t

on the idea that your period should pause your pleasure...

...so, we design products that honor your pleasure, not limit it.

Woman applying lipstick in front of a bathroom mirror.

Hi, I'm Anna — the founder of Cherry.

I started Cherry because I couldn’t wrap my head around something:


How could there not be a product — or a brand — built for the overlap between periods and intimacy?


Every month, intimacy gets complicated for reasons that have nothing to do with desire —
and everything to do with outdated products and outdated expectations.


So at Cherry, we’re calling bullsh*t on the idea that your period should pause your pleasure. Instead, we design care that honors intimacy, not limits it.


Our first product is a soft, disposable disc for clean, confident intimacy. Something that finally gives women real options instead of waiting, apologizing, or hiding.


But Cherry is bigger than a disc. It’s a shift in how we talk about our bodies, our cycles, and our pleasure.


A world where women get to feel close and connected every day of the month.


Your body.
Your pleasure.
Your rules.


Welcome to Cherry.
No mess. All yes.

Woman looking at a mirror with red lipstick writing.
Two red cherries with a leaf, outlined in silhouette.Two red cherries with a leaf, outlined in silhouette.Two red cherries with a leaf, outlined in silhouette.Two red cherries with a leaf, outlined in silhouette.Two red cherries with a leaf, outlined in silhouette.Two red cherries with a leaf, outlined in silhouette.Two red cherries with a leaf, outlined in silhouette.

born by listening to women — and questioning why something so natural still comes with so many compromises.

Person in white underwear and red robe holding a pink object, surrounded by cherries on a bed.Person with red nails holding a bowl of cherries and a pink condom.